STRUB Activewear was founded in Vancouver, Canada, in 2006, and then in Zurich, Switzerland in 2014, by renowned athlete Conny Strub. Our care for people and animals alike, our world view, and distinctive fashion-driven approach culminated in creating a business where the clothing and gear reflects our own sense of style and purpose.
The clothing lines we carry are functional, fashionable, comfortable and versatile – and are made from a variety of fibres, from technical to natural – because it is our culture to inspire adventure, no matter where you end up, from the wilderness to the office.
Today, enthusiasm for the flowers has triggered the Abbotsford Tulip Festival, which is the vision of tulip farmer Alexis Warmerdam. Going into its second year, the festival boasts more than 2.5 million of the flowers from over 40 varieties (currently, 75 wild species are accepted by botanists) over 10 acres. It’s estimated that more than 100,000 people came out to Abbotsford for the festival’s first year.
“This is why I live here!” exclaims many a Vancouverites during cherry blossom season. Each spring, as the rainy season fades, city dwellers pack their sweaters away and are rewarded with one of the world’s most cheerful sites: 40,000 cherry trees bursting with pink and white blooms.