STRUB Activewear was founded in Vancouver, Canada, in 2006, and then in Zurich, Switzerland in 2014, by renowned athlete Conny Strub. Our care for people and animals alike, our world view, and distinctive fashion-driven approach culminated in creating a business where the clothing and gear reflects our own sense of style and purpose.
The clothing lines we carry are functional, fashionable, comfortable and versatile – and are made from a variety of fibres, from technical to natural – because it is our culture to inspire adventure, no matter where you end up, from the wilderness to the office.
Powder and solitude. When asked why riding outside the resort is worth extra effort, those two words are often the first that come to mind. But since backcountry exploration isn’t all fun and face shots, it’s important to make smart decisions and consider the well-being of others, including Mother Nature. Here are some tips to up the enjoyment for everyone.